Casual Cattle Conversations is the podcast for beef cattle producers and ranchers to explore new ideas and hear stories that will help them improve their current management practices. Shaye Koester - Wanner connects listeners to other cattle producers and beef industry experts to discover what management practices, industry trends, current events and inspiring stories are impacting today’s beef cattle industry.
Episodes
Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode of the Casual Cattle Conversations podcast, Shaye Wanner interviews ranchers Jon and Patty about their approach to marketing open heifers. The conversation covers various sales methods, the importance of genomic testing, and strategies for building a high-quality herd. Jon and Patty share insights into their decade-long relationship with Wasem Red Angus, their balanced approach to breeding and selection, and the benefits of marketing through trusted partnerships. They also discuss the challenges they've faced and offer advice for other ranchers looking to improve their operations. This episode provides valuable knowledge for both seasoned ranchers and those new to the cattle industry.
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Find more information and more episodes at https://www.casualcattleconversations.com/
00:00 Welcome to Casual Cattle Conversations
00:17 Meet Jon and Patty
00:57 Why Bet on the Beef Industry?
02:13 Marketing Open Heifers: Strategies and Experiences
08:58 The Role of Genomic Testing
10:12 Challenges and Solutions in Heifer Marketing
13:44 Advice for Fellow Ranchers
19:21 Exploring New Marketing Avenues
23:49 Balancing Terminal and Maternal Traits
26:08 Conclusion and Final Thoughts
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