Casual Cattle Conversations

Ranch Wedding Venues: Is this the solution to quitting your off-farm job?

Are wedding venues and AirBNBs really a good way for ranchers to make more money? In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Jason Wrich to explore how ranchers can diversify their income through alternative revenue streams like event hosting, Airbnb, and direct-to-consumer beef sales.

Jason shares the real story behind launching a destination ranch wedding venue, including the startup challenges, marketing strategies, and customer relationships that helped his business grow. He also offers insight into how direct-to-consumer agriculture and a focus on sustainable ranch business models can support generational success in the rural economy.

Whether you're considering alternative revenue for your own operation or just curious about entrepreneurship in agriculture, this episode is packed with actionable advice and inspiration.

🔑 Topics Covered:

Starting a wedding venue on a ranch

Selling beef and pork directly to consumers

Hosting Airbnb guests on rural property

Managing startup costs and marketing

Long-term vision for sustainable ranch businesses

⏱️ Chapters:

00:00 – Introduction to Alternative Revenue Streams

03:13 – Transitioning to Direct-to-Consumer Beef

05:18 – Starting a Wedding Venue Business

08:56 – Challenges in the First Year

12:10 – Location and Market Feasibility

16:10 – Unique Selling Points of the Venue

20:22 – Long-Term Goals and Vision

23:39 – Building Customer Relationships

25:30 – The Rewarding Aspects of Hosting Events

27:39 – Marketing Strategies for the Venue

29:39 – Advice for Aspiring Wedding Venue Hosts

✏️ RESOURCES

Westway Feed Products https://bit.ly/4lBtKRK

Ambrook Free Trial ambrook.com/casualcattle

Move the Ranch Forward https://bit.ly/3YzU7h4

Wrich Ranches https://www.wrichranches.com/

 

🔔 Don’t forget to subscribe for more real conversations that help you grow your ranching business.

#RanchingReinvented #CattleRanching #RanchBusiness #AlternativeRevenue #DirectToConsumerBeef #FarmWeddingVenue #AgriTourism #RuralEntrepreneurship #SustainableRanching #CasualCattleConversations #ModernRancher #BeefBusiness #RanchLife

Mental Health and Ranching: Why You Should Dig Up the Family History Book

Why is mental health in agriculture still hard to talk about? In this episode of Casual Cattle Conversations, Shaye Wanner talks with Bridgette and Lauren from the Rural Well Podcast about breaking generational cycles, building support systems, and encouraging therapy in rural communities. From signs of strong mental health to understanding generational trauma, this episode offers tools, stories, and real talk for farmers, ranchers, and anyone passionate about supporting mental health in ag.

 

🧠 Topics Covered:

Why mental health awareness is growing in agriculture

How to spot strong vs. struggling mental health

Resources and training for rural communities

Validating others’ experiences in farm families

The role of therapy and generational healing

✅ Don’t forget to like, comment, and subscribe for more rancher-focused conversations!

 

📌 CHAPTERS:

00:00 – Introduction to Mental Health in Agriculture

02:05 – Why Bet on Agriculture?

03:30 – The Birth of the Rural Well Podcast

07:07 – Awareness of Mental Health in Agriculture

09:01 – Signs of Strong Mental Health

12:30 – Training for Mental Health Awareness

15:02 – Support Systems for Farmers

16:52 – Therapeutic Approaches for Farmers

18:07 – Understanding Generational Trauma

23:01 – Transforming Trauma into Strength

27:00 – The Role of Validation in Relationships

36:03 – Generational Perspectives on Mental Health

39:42 – Resources for Mental Health Support

Agri-stress helpline – 833-897-2474

National Farmers’ Mental Health Alliance

The Angel Network

 

Episode Resources

Westway Feeds: https://bit.ly/4lBtKRK

Rural Way Promotions: https://bit.ly/42IqKMd

 

#MentalHealthInAg #RuralMentalHealth #FarmerWellness #GenerationalTrauma #TherapyForFarmers #AgriculturePodcast #SupportFarmers #RuralWellPodcast #CasualCattleConversations #AgMentalHealth

Bull Fertility 101: Genetics, Soundness Exams & Vet Collaboration | Jennifer Koziol

Fertility is the foundation of profitability in any cow-calf operation—and in this episode of Casual Cattle Conversations, Shaye Wanner is joined by Jennifer Koziol to talk about everything producers need to know about bull fertility. They break down the importance of breeding soundness exams, the difference between subfertility and infertility, and how genetics, nutrition, and stress affect a bull's ability to perform.

You’ll also hear valuable tips on managing young bulls, making smart bull-buying decisions, and working with veterinarians to set your herd up for success.

⏱️ Chapters

00:00 – Introduction to Bull Fertility

02:08 – The Importance of Breeding Soundness Exams

08:09 – Understanding Subfertility vs. Infertility

12:40 – Genetic Factors in Bull Fertility

15:44 – Developing Bulls for Optimal Fertility

24:10 – Buying Bulls: Key Considerations

28:30 – Collaboration Between Veterinarians and Producers

 

🔔 Subscribe for more conversations that help you build a profitable and future-focused ranching business.

 

📕 Resources

Westway Feed Products https://bit.ly/4lBtKRK

Performance Beef https://hubs.la/Q03cBlb50

Move the Ranch Forward https://bit.ly/3YzU7h4

 

#CasualCattleConversations #BullFertility #CowCalfProduction #RanchingSuccess #BreedingSoundness #BeefGenetics #YoungBulls #VeterinarianPartnership #LivestockManagement #CattleNutrition #SubfertilityVsInfertility

Maximizing Cattle Nutrition and Cost Efficiency with Liquid Feed

In this episode of Casual Cattle Conversations, Shaye Wanner talks with Kelly Sanders and Taylor Garcia from Westway Feed Products to break down the real benefits of liquid feed in the beef industry. From improving cattle nutrition to supporting better ranch management, this conversation tackles everything from urea safety and cost savings to optimizing calf growth. If you're curious about feed safety, supplement strategies, and boosting profitability on your ranch, this episode is for you.

Top Takeaways:

• Liquid feed enhances pasture utilization and cow health.

• Urea is safe and effective when used correctly.

• Calves over 500 lbs can benefit from liquid nutritional supplements.

• Liquid feed improves labor efficiency and can reduce feed costs.

• Ranchers should seek customized feed programs for best results.

Timestamps:

• 00:00 – Introduction to Liquid Feed and Its Importance

• 02:57 – Understanding Urea in Liquid Feed

• 05:58 – The Safety and Efficacy of Urea

• 08:55 – Cost Benefits of Liquid Feed

• 11:57 – Nutritional Value and Composition of Urea

• 15:12 – Year-Round Liquid Feed Availability

• 18:12 – Impact on Calf Growth and Development

• 20:48 – Debunking Myths About Urea

• 24:05 – Liquid Feed Delivery and Accessibility

• 26:48 – Final Thoughts and Resources

Connect with Westway Feed Products
📍 Learn more: https://bit.ly/4lBtKRK 

 

Achieve Your Ranch Goals Faster 👉 https://bit.ly/3YzU7h4 

Connect with Shaye – https://www.casualcattleconversations.com/ 

A Must Attend Beef Industry Event

In this episode of the Casual Cattle Conversations podcast, host Shaye Wanner speaks with Dr. Bob Weber about the upcoming Beef Improvement Federation (BIF) convention. They discuss the importance of encouraging the younger generation to return to ranching, the role of BIF in the beef industry, and the significance of networking at such events.

The conversation also highlights the Young Producer Symposium, which aims to engage young ranchers in discussions about entrepreneurship, transition planning, and advocacy. Additionally, they explore the impact of AI and machine learning on ranching practices, as well as the logistics of the BIF convention and the value of attending.

Chapters

00:00 Introduction to the Podcast and Guest

02:19 Encouraging the Next Generation in Ranching

05:14 Understanding the Beef Improvement Federation (BIF)

11:05 The Importance of Networking at BIF

14:38 Young Producer Symposium Overview

22:23 Key Topics at the BIF Convention

34:38 The Role of AI and Machine Learning in Ranching

39:00 Tours and Event Logistics

42:10 Final Thoughts and Call to Action

BIF https://bit.ly/42tg9Du

Performance Beef https://hubs.la/Q03cBlb50

Vigortone Mineral https://bit.ly/3Xe6EGr

Noble Research Institute https://bit.ly/3DD7uG0

Connect with the Shaye https://www.casualcattleconversations.com/

#ranching #farming #beefcattle #beefgenetics #cattlebusiness

Grazing Mistakes that Could Cost You the Ranch

In this episode of Casual Cattle Conversations, host Shaye Wanner talks with Devlon Ford of the Noble Research Institute about the fundamentals of grazing management, cattle management, and regenerative ranching. They cover the importance of understanding carrying capacity, stocking rate, and stock density to ensure sustainable and profitable ranching practices.

Devlon provides valuable insights on how to create effective grazing plans, avoid common mistakes, and adapt your strategy for better livestock health and increased profitability. This episode is packed with expert advice on how to balance your grazing strategy to avoid costly mistakes, improve your land, and achieve long-term sustainability. Whether you're a rancher or looking to start in the industry, this conversation will help you make informed decisions about your grazing management.

Key Topics:

The science of grazing management

Carrying capacity vs. stocking rate

How stock density affects soil health and grazing efficiency

The impact of grazing decisions on profitability and livestock health

Creating adaptive grazing plans for your ranch

Don’t forget to like, subscribe, and leave a comment to let us know your thoughts on regenerative ranching and sustainable grazing practices!

Chapters:

00:00 - Introduction to Grazing and Profitability

02:24 - Understanding Carrying Capacity vs. Stocking Rate

14:36 - The Importance of Stock Density in Grazing Management

18:48 - Profitability Implications of Grazing Decisions

22:20 - Adaptive Grazing Strategies for Different Operations

26:22 - Common Mistakes and Missed Opportunities in Grazing Plans

30:00 - Evaluating and Adjusting Herd Size for Sustainability

Resources:

Noble Research Institute – https://bit.ly/3DD7uG0

Cargill/Vigortone Mineral – https://bit.ly/3Xe6EGr

Performance Livestock Analytics – https://hubs.la/Q03cBlb50

Move the Ranch Forward – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

#grazing #stockingrate #nobleresearch #ranching #beef

Getting Back to Face-to-Face Consumer Interactions

Advocating for the beef industry isn’t just about social media posts—it’s about real, face-to-face conversations that build trust and understanding. In this episode, Kathy Tokash joins Shaye Wanner to share how ranchers can make a difference by engaging with consumers, healthcare professionals, and students.

From classroom visits to conversations in the grocery store, Kathy discusses how personal stories and everyday interactions help bridge the gap between ranchers and consumers. Learn how advocacy has evolved and why even small efforts can shape the future of ranching.

🔹 Why face-to-face advocacy is more powerful than ever
🔹 How youth engagement ensures a strong future for the beef industry
🔹 The role of nutrition education in consumer trust

🔹How advocacy has changed over time
🔹 Easy ways to get started with advocacy today

Chapters:

00:00 – Introduction to Beef Advocacy: Why it Matters More Than Ever

02:14 – The Importance of the Beef Industry in Everyday Life

05:26 – Face-to-Face Advocacy Strategies: How Ranchers Can Connect with Consumers

11:05 – Advocacy in Healthcare Settings: Educating Professionals on Beef’s Benefits 16:36 – Engaging with Youth: Inspiring the Next Generation of Ranchers & Advocates 24:40 – The Evolution of Advocacy: From Beef Samples to Meaningful Conversations 26:20 – Getting Involved in Advocacy: Small Steps Every Rancher Can Take

Resources

Noble Research Institute: https://bit.ly/3DD7uG0

Performance Livestock Analytics: https://hubs.la/Q03cBlb50

Cargill Animal Nutrition: https://bit.ly/3Xe6EGr

Casual Cattle Conversations https://www.casualcattleconversations.com/

Tune in to learn how you can champion the beef industry and create lasting connections—one conversation at a time!

#BeefIndustry #CattleAdvocacy #Ranching #ConsumerEducation

How to Successfully Scale Your Cattle Operation

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Thaddeus Tharp, an experienced ag lender with deep roots in agriculture and beef production. They explore the critical role of relationships in ag lending, the importance of financial management, and key risk management strategies for cattle producers. Thaddeus shares insights on scaling operations, leveraging technology, and building a strong team to ensure long-term success in the beef industry. Whether you're a seasoned producer or just starting out, this episode is packed with valuable takeaways to help you navigate the financial side of ranching.

Key Takeaways

✅ The beef industry offers independence and a unique lifestyle.

✅ Strong relationships are essential for success in ag lending.

✅ Financial management and understanding your numbers are crucial.

✅ Risk management strategies, including price protection, are vital.

✅ Scaling operations requires financial readiness and working capital.

✅ Technology can enhance efficiency and decision-making.

✅ A strong team is key to success in agriculture.

✅ Long-term goals and work-life balance should not be overlooked.

Chapters

00:00 – Introduction to the Beef Industry and Ag Lending

03:00 – Thaddeus Tharp’s Background and Experience

06:09 – The Importance of Relationships in Ag Lending

09:08 – Understanding Numbers and Financial Management

12:10 – Risk Management Strategies for Cattle Producers

15:02 – Scaling Operations: Factors to Consider

18:02 – Leveraging Technology in Cattle Operations

21:11 – Building a Strong Team for Success

24:08 – Final Thoughts and Advice for Producers

Resources:

Performance Beef: https://hubs.la/Q03cBlb50

Red Angus: https://bit.ly/4iaU6bb

Cargill Animal Nutrition: https://bit.ly/3Xe6EGr

Noble Research Institute: https://bit.ly/3DD7uG0

Are You Wasting Money on Vaccines? Proper Protocols Explained

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Blane Lowe to break down the essentials of vaccine efficacy in cattle health and ranch profitability. From veterinary best practices to vaccination protocols, they cover everything you need to know to keep your herd healthy and thriving. Learn why reading vaccine labels, proper storage, and working closely with your veterinarian are key to maximizing animal health and beef production outcomes. Whether you're a seasoned rancher or just starting out, this episode delivers actionable insights to help you make informed decisions on cattle management and disease prevention.

🔹 Key Topics Covered:
✅ The superhero role of cattle in food production
✅ Best practices for vaccine storage and administration
✅ Why following the label is critical for vaccine efficacy
✅ How a strong veterinary-client relationship improves herd health
✅ The cost-benefit of investing in vaccines for long-term ranch success

Tune in now to ensure your ranch stays ahead with effective vaccination strategies!

🔔 Subscribe for more expert insights on ranching, cattle health, and the beef industry!

Resources:

RAAA https://bit.ly/4iaU6bb

Cargill https://bit.ly/3Xe6EGr

Noble https://bit.ly/3DD7uG0

Casual Cattle Conversations https://www.casualcattleconversations.com/

#CattleHealth #VaccineEfficacy #BeefIndustry #Ranching #VeterinaryPractices #AnimalHealth #CattleManagement

Virtual Fencing: Is it right for your ranch with Jessie Jarvis

Virtual fencing is changing the way ranchers manage cattle and land. In this episode of Casual Cattle Conversations, Shaye Wanner talks with rancher Jessie Jarvis about her family's journey with virtual fencing—why they made the switch, the challenges they faced, and how it impacts grazing strategies, fire recovery, and BLM relationships.

Learn what it takes to train cattle for virtual fencing, the financial considerations, and how this technology can improve ranch profitability. Don’t miss these valuable insights—hit play now!

00:00 Introduction to Virtual Fencing in Ranching

04:58 The Decision to Implement Virtual Fencing

09:57 Onboarding Process and Training Cattle

14:47 Cost Considerations and Future Implications

19:55 Building Relationships with BLM and Community

24:47 Final Thoughts and Resources for Ranchers

🔔 Subscribe for more ranching insights!

💬 Have experience with virtual fencing? Drop a comment below!

Episode Resources:

Red Angus: https://bit.ly/4iaU6bb

Cargill: https://bit.ly/3Xe6EGr

#Ranching #CattleFarming #VirtualFencing #SustainableRanching #CattleManagement #RegenerativeAg #AgTech #GrazingStrategies #FireRecovery #RanchProfitability #LivestockFarming #BLM #CattleTraining #BeefIndustry #RanchLife