Casual Cattle Conversations

The Ultimate Guide for Training Ranch Employees

S7, E 45: In this episode, I sit down with Erin McKnight, a cattle producer from the Sandhills of Saskatchewan, Canada, to explore her journey and the creation of Ranch Academy.

Erin shares how Ranch Academy, her online program, equips hired hands with essential skills and knowledge—covering everything from equipment safety and cattle handling to water system troubleshooting. Originally developed to streamline her own training process, Ranch Academy has grown into a powerful tool that helps ranchers reduce training time, empower new employees, and prevent costly mistakes. This conversation is packed with insights for anyone involved in ranching or interested in the future of hands-on ranch management.

So, grab a coffee, tune in, and join us for another conversation that’s as real and rugged as ranch life itself.

Takeaways

• Training employees is crucial for effective ranch management.
• Ranch Academy provides practical solutions for common ranching challenges.
• Empowering employees leads to increased confidence and productivity.
• Customization of training materials is essential for different ranch operations.
• Clear communication is key to preventing misunderstandings and mistakes.
• Ranch Academy can benefit individuals of all ages, not just employees.
• The program includes troubleshooting for various ranching scenarios.
• Training can reduce the need for constant supervision of employees.
• Understanding the unique needs of each ranch is vital for effective training.
• Building trust through communication enhances team dynamics.

Chapters

00:00 Introduction to Ranch Academy and Its Purpose
04:56 The Development of Ranch Academy
07:39 Content and Structure of Ranch Academy
10:24 Customization and Accessibility of Ranch Academy
13:47 The Importance of Communication in Ranching
15:40 Conclusion and Resources for Ranch Academy

Resources:

Westway Feeds - https://westwayfeed.com/ 

Ranch Academy - https://www.mcknightranch.ca/academy 

Move the Ranch Forward - https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

Boost Ranch Profit & Productivity with Simple Strategies

In this episode of Casual Cattle Conversations, Shaye shares actionable strategies to help ranchers increase both profitability and productivity without burning out. She kicks things off by addressing common misconceptions about productivity—more hours don't necessarily mean more profit. Instead, Shaye highlights the importance of focusing on high-impact tasks that drive the ranch forward.

Key Takeaways:

Identify Revenue-Driving Tasks: Start by making a list of daily, weekly, and monthly activities. Then, star the tasks that directly contribute to generating revenue and productivity.

Know Your Numbers: Ranchers must understand their financials beyond year-end taxes. Shaye shares tips on creating a clear financial picture and the importance of delegating bookkeeping if it's not your strength.

Set Clear Goals: Break down your ranch’s goals into 1-year, 5-year, and 10-year increments. Knowing your long-term goals helps you align your short-term actions for success.

Enhance Communication: Whether you're a solo operator or have a team, effective communication can make or break productivity. Shaye shares examples from her own ranch life and stresses the importance of clear, concise instructions.

Leverage Technology: Automate and delegate tasks using modern tech tools to save time and reduce stress. Shaye encourages ranchers to assess what can be automated to focus on high-impact tasks.

Prioritize with the Four-Quadrant Method: Use this method to separate urgent from non-urgent and important from unimportant tasks. It’s an easy way to break down overwhelming to-do lists and stay focused on the right things.

Reduce Screen Time: Set boundaries with your phone to enhance mental health and productivity. Shaye shares how limiting screen time drastically improved her focus on the ranch.

Resources Mentioned:

Move Your Ranch Forward Goal Setting Book: Get Shaye’s digital guide to help set and prioritize your ranch’s goals for 2025. https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

RancherMinds Program: Join Shaye’s community to dive deeper into ranching profitability and productivity. https://www.casualcattleconversations.com/ranchermind-events

Ranch Channel: Find your next herd sire FAST with this great resource. https://ranchchannel.com/

What Ranchers Need to Know About Automation in Packing Plants with Marble Technologies

S7, EP 43 In this episode, Shaye Koester-Wanner chats with Brianna Buseman, a meat scientist for Marble Technologies, about the advancements in technology and automation in the meat industry. They discuss the importance of meat science for cattle producers and the role of technology in improving efficiency and sustainability in the meatpacking process.

Takeaways

• Meat science plays a crucial role in the beef supply chain.
• Automation in meat processing can improve efficiency and safety.
• Food safety remains a top priority in the meat industry.
• Sustainability trends are influencing packaging choices.
• The future of meat science is promising with technological advancements.
• Labor shortages in packing plants can be alleviated through automation.
• Consumer perception of meat quality is high in the US.
• Understanding consumer needs can drive improvements in production.

Chapters

00:00 Introduction to Meat Science Passion
05:06 The Role of Meat Science in Agriculture
08:02 Automation in Meat Processing
11:07 Technological Innovations in Meat Industry
14:37 Future of Meat Science and Automation
25:29 Final Thoughts and Industry Insights

https://www.seemarble.com/ 

Ranch Profitability Resources:

https://redangus.org/ 

https://www.breedr.co/

Follow Through with Your Ranch Goals

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

 

 

Mature Cow Size, Input Costs and Ranch Profitability with David Lalman

S7, Episode 42 🎙️ What’s the impact of mature cow size and ranch profitability? Dr. David Lalman – professor of Animal and Food Sciences at Oklahoma State University – and Shaye Koester-Wanner tackle this question during this thought-provoking podcast episode. David and Shaye discuss the assumed correlation between mature cow weight and feed intake as well as how some cattle are above average in weight but below average in feed intake.

In this episode, ranchers will:

🎙️learn how to select their ideal cows and bulls

🎙️dive into the 4 quadrants cattle can be placed in when measuring efficiency

🎙️understand the impact of selecting for industry average growth traits

🎙️hear David’s thoughts on if the beef industry is pushing terminal and growth traits too far

Chapters

00:00 Genetic Selection in Cattle Production

17:57 Impact of Cow Size on Profitability

22:00 Navigating Genetic Information for Commercial Producers

27:13 Balancing Performance and Cost Efficiency

31:54 Future Directions in Cattle Efficiency Research

Resources:

Red Angus - https://redangus.org/

Breedr - https://www.breedr.co/

Newsletter - https://www.casualcattleconversations.com/ranching-resources 

Addressing Producer Concerns about the Beef Checkoff

Season 7 – Episode 41 || Shaye Koester-Wanner, Andy Bishop, and Jason Schmidt delve into the intricacies of the Beef Checkoff program, discussing its origins, structure, and the significant return on investment for producers. They address common producer concerns and the importance of effective marketing strategies. The discussion emphasizes the need for transparency and producer involvement in the decision-making processes, while also highlighting the positive impact of the Checkoff on the beef industry.

Takeaways

• The Beef Checkoff was established in 1985 to promote beef.
• Producers voted overwhelmingly in favor of the Checkoff.
• The Checkoff structure involves state and national councils.
• Producers receive a $13.41 return on every dollar invested.
• The Checkoff funds are not used for policy-related activities.
• The Checkoff has a significant impact on beef prices.
• Effective marketing strategies are crucial for beef promotion.
• Producers should engage with the Checkoff process and provide feedback.

Chapters

00:00 Introduction to the Beef Checkoff
05:11 History and Structure of the Checkoff
22:06 Return on Investment for Producers
36:09 Producer Questions and Concerns
57:51 Final Thoughts and Takeaways

Resources:

Breedr - https://www.breedr.co/ 

Red Angus - https://redangus.org/ 

Checkoff - https://www.beefboard.org/the-drive-sign-up-form/ 

Cattle Convos - https://www.casualcattleconversations.com/ 

 

The Role of Auction Barns in Today’s Cattle Market with Joplin Regional Stockyards

Skyler Moore with Joplin Regional Stockyards and  Shaye Koester-Wanner discuss the evolution of the Joplin Stockyards, the importance of value-added programs for cattle producers, and the challenges faced in the cattle industry today. He emphasizes the significance of reputation and planning for success in cattle sales, as well as the role of video sales and specialty sales in enhancing market opportunities for cattle producers. The conversation highlights the impact of the auction business on the economy and the need for continued support for local sale barns. Whether you are a seasoned or new rancher, this conversation reminds you how important it is to have a cattle marketing plan each year. 

Takeaways

• The role of sale barns has evolved significantly over the years.
• Value-added programs are crucial for cattle producers to enhance profitability.
• Video sales have expanded market reach for cattle producers.
• Challenges in the cattle industry include a shrinking cow herd and regulatory changes.
• Small producers benefit from co-mingling programs to increase profitability
• Specialty sales provide opportunities for cattle producers to receive a higher price
• Reputation is key for repeat customers in the cattle industry.
• Cattle producers should have a solid marketing plan and stick to it despite market volatility.
• The auction barn business plays a vital role in price discovery and economic impact.

Chapters

00:00 Introduction and Background of Joplin Regional Stockyards
05:22 The Evolution of Stockyards and their Role in the Industry
08:16 Adding Value to Calves and Connecting Producers with Buyers
13:59 Challenges Faced by Stockyards, including Government-Mandated Tagging
16:53 Supporting Sale Barns and Utilizing Value-Added Programs
28:23 Final Thoughts and Importance of Sale Barns

Resources:

https://ranchchannel.com/

https://www.joplinstockyards.com/

https://www.casualcattleconversations.com/ 

How Cattle Producers Can Take Back Their Time

In this conversation, Zack Lindsley shares his journey as a first-generation farmer and feedlot owner, discussing the challenges he faced, the importance of financial literacy, and how technology has transformed his operation. He emphasizes the significance of community involvement and mentorship in agriculture and offers insights into evaluating new technologies for efficiency and ROI. Zack's story is one of perseverance, growth, and a commitment to family and community.

 

Takeaways

• Zack is a first-generation farmer who took over his father-in-law's operation.
• He faced challenges due to a lack of experience and had to learn independently.
• Zack emphasizes the importance of financial literacy in farming.
• He believes success in agriculture is defined by family and community, not just money.
• Technology, like Performance Beef, has significantly improved his operation's efficiency.
• Zack evaluates new technologies based on cost, efficiency, and ease of use.
• He has built a supportive team to help manage his operation.
• Community involvement is crucial for rural thriving and personal fulfillment.
• Zack encourages others to take risks and try new things in agriculture.
• He values the lifestyle that farming provides for his family.

Chapters

00:00 Introduction and Description of Zack's Operation
03:38 Challenges Faced as a First-Generation Farmer
05:07 Vetting Ideas and Mentors in Agriculture
08:15 Motivation to Enter Agriculture and Definition of Success
10:22 Key Traits of Successful Farmers
12:06 Tracking Inputs and Financial Management
14:24 Implementing Technology for Efficiency
16:44 Impact of Performance Beef on the Operation
19:16 Vetting Process for New Technologies
20:35 Other Technologies Implemented on the Operation
24:28 Outsourcing and Time Management
26:17 Use of EIDs and Animal Health Tracking
28:02 Adoption of EIDs in the Industry
30:47 Impact of Time Savings on Community Involvement
32:01 Final Thoughts and Encouragement for Aspiring Farmers

Performance Beef: https://www.performancelivestockanalytics.com/stories/10-cattle-feeders-ag-lender-relationship?utm_campaign=%5BPLA%5D%20General%20Awareness%20%7C%202024&utm_source=Casual%20Cattle%20Conversations&utm_medium=Newsletter%20Ad&utm_content=Ag%20Lending%20Article

More Ranching Resources: https://www.casualcattleconversations.com/ranching-resources 

Creating Consistently Fair Prices for Cattle Producers with Chad Tentinger

In this casual cattle conversation, Shaye Koester-Wanner and Chad Tentinger discuss the innovative approaches being taken in the beef industry through Cattlemen's Heritage and Legacy Beef Co-op. They emphasize the importance of collaboration among ranchers, feeders, packers and retailers to create a profitable and sustainable model for all stakeholders. Chad shares his background in agriculture and the vision for a more equitable system that allows cattle producers to share in the profits of their products. The discussion also covers the economic impact of the Cattlemen's Heritage, the importance of storytelling in marketing beef, and the future of family farms in the industry.

Takeaways

• Collaboration among all sectors of the beef industry is crucial.•
• Cattlemen's Heritage aims to create a more equitable pricing model for producers.
• The demand for high-quality beef is increasing, and consumers want to know the story behind their food.
• Producers can retain ownership of their cattle or lease their shares to finishers.
• The economic impact of the new processing plant is projected to be significant for the local community.
• The model encourages family farms to stay in business and thrive.
• Sustainability and environmental considerations are becoming more important to consumers.
• The co-op structure allows producers to share in the profits of their products.
• Telling the story of family farms can create a premium product in the market.
• Producers should reach out to learn more about the opportunities available through Legacy Co-op.

https://legacybeefcoop.com/

https://www.casualcattleconversations.com/

 

 

 

Building a Skilled Workforce for Meat Lockers with Sierra Jepsen

This one is for meat lovers 🥩 So frock up!🥼 Sierra Jepsen joins Shaye Wanner for a casual cattle conversation about Butcher Solutions LLC – a traveling butcher school founded by Sierra herself and designed to ‘meat’ butchers where they are at. From new to old meat lockers and experienced butchers to rookies, Sierra knows how to help you and your team maximize the resources you have to provide a top-notch service to your customers.

Here’s what they cover!
🥩 Sierra’s Background 
🥩 Why She Started Butcher Solutions
🥩 How Sierra Customizes Her Schools
🥩 The Value of a Skilled Workforce in the Beef Harvesting Industry 
🥩 The Value in Understanding Carcass Breakdown as Producers and Butchers

Do you have your hair net on yet? Because it is time to break down some beef carcasses and learn about what goes into training butchers.

https://www.casualcattleconversations.com/

https://butchersolutionsllc.com/

Podcast Workbook: https://www.casualcattleconversations.com/podcast-coaching

From Billboards to Backscratchers Ranchers Reimagine Waste

In this eye-opening episode, I explore the innovative world of repurposing materials with Damon Carson, founder of repurposedMATERIALS. We uncover how farmers and ranchers across America are finding creative solutions to common challenges using discarded industrial items.

From billboards transformed into hay tarps to street sweeper brushes reborn as cattle back scratchers, Damon shares a treasure trove of ingenious ideas that showcase the resourcefulness of the agricultural community. We delve into the economic and environmental benefits of repurposing, highlighting how this practice aligns with the frugal nature of cattle production while contributing to sustainability efforts.

Discover:

• • Why used conveyor belting is considered the "Swiss Army knife" of farm and ranch materials
• • How retired swimming pool covers find new life as shade screens for livestock
• • The surprising second act for football field turf in poultry operations

This conversation is a testament to the ingenuity of American farmers and ranchers, proving that one industry's trash can truly become agriculture's treasure. Whether you're looking to stretch your budget, reduce waste, or simply spark your creativity, this episode offers a wealth of inspiration for giving materials a second chance at usefulness.

Join us as we celebrate the art of repurposing and uncover how this practice is shaping a more sustainable and resourceful future for agriculture.

00:00:00 Introduction to Repurposing Materials in Agriculture

00:02:41 Repurposing Byproducts for Farms and Ranches

00:06:31 Unique Repurposing Projects for Ranchers

00:08:33 Creative Use of Swimming Pool Covers

00:09:52 The Chicken or the Egg Dilemma in Material Repurposing

00:11:34 Raw Material Supply and Customization

00:12:45 Diverse Industries Served and Focus on Repurposing

00:14:15 Motivations Behind Material Repurposing

00:16:09 Collaboration Across Industries for Waste Reduction

00:19:57 Regional Differences in Material Sourcing

00:21:13 The Concept of Repurposing Across Industries

00:22:45 The Frugality of the Agricultural Community

00:23:03 Information Sharing and Thought Leadership

00:24:00 Closing Remarks and Podcast Support

https://www.repurposedmaterialsinc.com/

https://www.casualcattleconversations.com/