Casual Cattle Conversations is the podcast for beef cattle producers and ranchers to explore new ideas and hear stories that will help them improve their current management practices. Shaye Koester - Wanner connects listeners to other cattle producers and beef industry experts to discover what management practices, industry trends, current events and inspiring stories are impacting today’s beef cattle industry.
Episodes
Monday Jul 28, 2025
Monday Jul 28, 2025
Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant.
Timestamps:
00:00 - Introduction by Shaye Wanner
02:15 - Lamar Steiger's background and journey in the beef industry
05:30 - The importance of consumer perceptions and buying patterns
10:45 - Lamar's role in improving Walmart's beef reputation
15:00 - The impact of COVID-19 on consumer behavior
20:30 - The significance of traceability in the beef supply chain
25:00 - Genetic selection and its role in consumer satisfaction
30:15 - The future of coordinated supply chains
35:00 - Lamar's reflections on his early years in the beef industry
40:00 - Closing thoughts and call to action
Resources:
Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter
PLUCK discount: SHAYEWANNER eatpluck.com
#BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!
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