Casual Cattle Conversations

Embracing Risks in Ranching: CJ & Calli Thorne’s Journey

What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks.

 

Chapters

00:00 The Evolution of a Beef Business
09:01 Challenges in the Beef Industry
14:47 Navigating New Opportunities
20:50 Delegation and Team Dynamics
26:59 Local Focus and Future Prospects

Resources

https://www.casualcattleconversations.com/ranchermind-events

Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER 

Why Ranchers Should Pay Attention to the Organ Meat Health Trend

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. 

Chapters

00:00 Revolutionizing the Supply Chain for Organ Meats
02:54 The Value of Organ Meats in Nutrition
06:11 James Berry's Culinary Journey and Mission
09:06 The Birth of Pluck: A Solution for Nutritional Needs
11:57 Understanding the Nutritional Benefits of Organ Meats
14:50 Cultural Shifts and the Decline of Organ Meat Consumption
18:03 Addressing Myths About Organ Meats
20:52 Practical Tips for Cooking and Incorporating Organ Meats
28:50 Incorporating Organ Meats into Your Diet
33:03 The Benefits of Organ Meats for Ranchers
39:11 Understanding Grass-Fed vs. Corn-Fed Beef
47:10 The Future of Ranching and Consumer Education

 

Resources:

Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER 

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

How Crossbreeding Can Boost Ranch Profits in a Modern Economy with Dr. Bob Weaber

In this episode of Casual Cattle Conversations, Shaye Koester-Wanner discusses the significance of crossbreeding in the beef industry with Dr. Bob Weaber. They explore how crossbreeding can enhance the efficiency and profitability of ranch operations, the importance of discipline in managing crossbreeding systems, and the value added by crossbred cows and calves. The conversation also delves into the economic implications of crossbreeding, the challenges faced by ranchers, and the various systems that can be implemented based on the size of the operation. The episode emphasizes the need for strategic planning and management in crossbreeding practices to maximize benefits.

Chapters

00:00 Introduction to Crossbreeding in Beef Production
05:12 The Impact of Crossbreeding on the Beef Supply Chain
10:23 Economic Considerations and Profitability of Crossbreeding
19:22 Challenges and Mismanagement in Crossbreeding Systems
22:11 Value of Crossbred Cows and Calves
30:13 Popular Crossbreeding Systems for Different Ranch Sizes
42:02 Implementing AI and Technologies in Crossbreeding
44:53 Focus Areas for Successful Crossbreeding Management

Additional Resources:

Find Your Next Herd Sire: https://bit.ly/bullpen-ccc 

Connect with Bob: bweaber@ksu.edu 

https://ebeef.ucdavis.edu/ 

Bob's Slides: https://bit.ly/CCC-resources 

Goal-setting System for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

 

Connecting the Chain: Collaboration and Profitability in Modern Ranching

Are you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations, host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers of all sizes. Discover how Breeder's innovative technology is helping producers measure, manage, and improve their operations by unlocking critical insights into genetics, performance, and market trends. Whether you're curious about increasing carcass quality, reducing environmental impact, or embracing a collaborative industry mindset, this episode offers actionable strategies to help ranchers become price makers, not price takers. Tune in for a forward-thinking discussion that redefines the future of ranching.

Chapters

00:00 Introduction to the Beef Industry's Future
05:40 The Shift from Linear to Circular Beef Models
11:46 Measuring Success: Data-Driven Decisions in Ranching
16:35 Cultural Shifts and Mindset Changes in Beef Production
22:26 Overcoming Data-Sharing Fears in the Supply Chain
26:49 Building Collaborative Relationships in Beef Production
31:41 Risks and Rewards of Joining Full Circle Beef Systems
36:12 Who Should Embrace the Full Circle Beef Model?
38:43 Getting Started with Breeder and Future Initiatives

Resources:

Breedr – https://bit.ly/4frK57m 

The Ultimate Goal-Setting Guide for Ranchers – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

RancherMinds – https://www.casualcattleconversations.com/ranchermind-events 

Vacation Ideas for Ranchers and Their Families

Taking time away from the ranch isn’t easy, but it’s essential for mental clarity and family bonding. In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Cheyenne Schriefer, a rancher and travel agent, about practical vacation ideas for ranch families. From quick road trips to stress-free Caribbean getaways, Cheyenne shares tips on planning trips, finding support while you’re away, and making the most of your time off without overwhelming yourself or your operation.

Chapters

00:00 Introduction to Ranch Life and Travel
09:55 Weekend Getaway Ideas for Ranchers
14:00 Longer Vacation Options for Ranchers
19:55 Travel Tips and Considerations
23:46 Convincing Your Partner to Travel
27:55 Planning Around Conventions and Attractions

Takeaways

• Ranchers often struggle to take time off due to the demands of their work.
• Making family vacations a priority is essential for work-life balance.
• Weekend trips to national parks are popular among ranchers.
• Travel insurance is crucial for unexpected travel hiccups.
• Kindness and flexibility can greatly enhance travel experiences.
• Planning around conventions can lead to enjoyable family trips.
• Using travel agencies can alleviate the stress of planning trips.
• Traveling with kids can be easier when they are younger.
  
  

Connect with Cheyenne: https://www.alltravelmatters.com/

Offer Show Feedback: https://www.casualcattleconversations.com/contact 

The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

 

 

The Missing Piece of Estate and Transition Planning the Younger Generation Needs to Do

S7, EP 51 – Are your finances holding your ranch back? In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner sits down with financial expert Jessica Groskopf to tackle the challenges of financial planning for farmers and ranchers. Together, they break down actionable strategies to secure your operation’s future, from estate and transition planning to building emergency funds and distinguishing good debt from bad debt. Discover why early investing, alternative revenue streams, and separating personal and farm finances are critical for lasting success in agriculture. Jessica also shares tips to simplify financial management and take control, even when it feels overwhelming.

Key Takeaways

• Financial planning is vital for young farmers and ranchers.
• Estate and transition planning ensure a sustainable future for your operation.
• Start saving early to build long-term wealth.
• Maintain an emergency fund covering three to six months of expenses.
• Understand the difference between good debt and bad debt.
• Invest in flexible accounts to grow financial security.
• Explore alternative revenue streams to diversify income.
• Separating personal and farm finances is a game-changer.
• Small steps lead to significant improvements in financial management.
• Seeking advice from financial experts can alleviate stress.

Chapters

00:00 – Introduction to Transition Planning
04:19 – Empowering the Next Generation of Ranchers
06:49 – Early Wealth-Building Strategies
12:55 – Setting Up an Emergency Fund
21:09 – Good Debt vs. Bad Debt Explained
26:17 – Smart Investing for Farmers
33:32 – Diversifying with Alternative Revenue Streams
35:49 – Steps to Financial Freedom

RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

Connect with Jessica on Instagram @jessica_groskopf

Simple Strategies to Increase Direct-to-Consumer Meat Sales

In this conversation, Shaye Koester-Wanner and JT Jerret discuss effective marketing strategies for ranchers, particularly in the meat industry. They emphasize the importance of understanding copywriting, identifying target audiences, and leveraging direct-to-consumer sales. The discussion covers missed opportunities in marketing, the significance of email marketing, and actionable steps for ranchers to enhance their beef sales strategies. JT shares insights on buyer archetypes and the marketing triangle framework, providing listeners with practical advice to grow their businesses.

 

Takeaways

• Create content that resonates with your audience.
• Direct-to-consumer sales can increase profitability.
• Understanding your target audience is key.
• Identify buyer archetypes to tailor your marketing.
• Engagement in communities can build your audience.
• Email marketing offers a high return on investment.
• Focus on providing value before selling.
• Start with simple, actionable steps to grow your business.

 

Chapters

 

00:00 Introduction to Direct-to-Consumer Meat Sales

04:42 Understanding Copywriting and Its Importance

07:24 Missed Opportunities in Meat Sales

10:24 Identifying Your Target Audience

13:31 Strategies to Reach Your Target Audience

16:43 The Role of Email Marketing

19:38 Building Your Direct-to-Consumer Brand

23:10 The Marketing Triangle: Market, Message, Media

26:15 Final Thoughts and Action Steps

 

Resources

https://farmrebel.org/

https://www.casualcattleconversations.com/ranchermind-events

Mastering Ranch Communication: Terryn Drieling’s Insights on Leadership and Connection

In this conversation, Shaye Koester-Wanner and Terryn Drieling explore the importance of communication in ranching, particularly during high-stress situations. They discuss the role of self-awareness and the Enneagram in understanding personal and interpersonal dynamics. The conversation emphasizes practical strategies for improving communication skills, assessing one's communication effectiveness, and managing emotional responses in challenging environments. Terryn shares insights on fostering a supportive community among ranchers and the significance of honest questions in enhancing communication.

 

Takeaways

• Self-awareness is crucial for effective communication.
• The Enneagram helps understand the 'why' behind behaviors.
• Good communication ensures safety in high-stress situations.
• Reflecting on past interactions aids in improving communication skills.
• Asking honest questions can enhance understanding and connection.
• Grounding techniques can help manage emotional responses.
• Modeling desired communication behaviors influences others.
• Curiosity is essential for fostering better communication.
• Connection and open communication are vital for family operations.

Chapters

 

00:00 Revisiting Communication on the Ranch

05:44 The Importance of Effective Communication

08:46 Understanding the Enneagram and Self-Awareness

11:22 Assessing Communication Skills

15:34 Improving Communication Skills

18:30 Managing Emotions in High-Stress Situations

21:08 Dealing with Reactive Individuals

24:29 The Ripple Effect of Energy in Communication

27:14 Final Thoughts on Communication

Resources

Top Dollar Angus https://topdollarangus.com/ 

RancherMinds https://www.casualcattleconversations.com/ranchermind-events 

Terryn's Website https://faithfamilyandbeef.com/ 

How to Set Goals for Your Ranch https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

Communicating Science about Livestock with Keith Belk

S7, E48 – Discover the importance of uncomfortable conversations in shaping the future of the livestock industry. Dr. Keith Belk discusses insights from the 2024 International Summit on the Societal Role of Meat and Livestock, including science-based communication, ecological impacts, and the need for proactive engagement. Learn how producers can use facts to navigate evolving societal perceptions of meat production.

Takeaways

• Effective communication of scientific data is crucial for the livestock industry.
• There is a need for clear definitions in the industry to avoid misrepresentation.
• Public understanding of science is lacking and needs improvement.
• Producers should engage with society to share the realities of their practices.
• Global perspectives can inform local practices and policies in agriculture.
• Collaboration among producers and scientists is essential for progress.

Chapters

00:00 Introduction to Keith Belk and His Role in the Beef Industry
04:15 The 2024 International Summit on Meat and Livestock
07:31 Communicating Science: Challenges and Strategies
10:20 The Role of Policy Makers in Meat Production
13:13 Call to Action for Ranchers
16:25 Addressing Misconceptions in Animal Agriculture
19:11 Uncomfortable Conversations in the Industry
22:06 Defining Terms in Animal Agriculture
25:59 Improving Public Understanding of Science
29:18 The Importance of Advocacy in Agriculture
32:07 Global Perspectives on Meat Production
34:56 Final Thoughts and Call to Action

Resources

Westway Feeds: https://westwayfeed.com/ 

International Summit: https://societalroleofmeat.org/ 

RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

Goal-setting for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

 

Establishing Equal Pricing for Red Angus Cattle

S7, EP 47: In this conversation, Shaye Koester-Wanner speaks with Kelly and Taylor from the Red Angus Association about the challenges and opportunities in the cattle industry, particularly focusing on the pricing disparities between Red and Black Angus cattle. They discuss the importance of marketing programs, the upcoming Sustainable Beef Plant, and the need for better tracking and tagging of cattle to ensure equal pricing and market access. The conversation highlights the optimism surrounding the future of Red Angus and the collaborative efforts to enhance the breed's market presence.

Takeaways

• The Red Angus Association is focused on establishing equal pricing for Red and Black Angus cattle.
• Marketing opportunities for commercial cattlemen are expanding through various programs.
• The Sustainable Beef Plant aims to create a level playing field for pricing.
• Engagement in tagging programs is crucial for tracking cattle and ensuring market access.
• The Red Angus breed is recognized for its high-quality genetics and maternal traits.
• Collaboration between producers, feeders, and packers is essential for success.
• The industry is seeing a shift towards sustainability and transparency in beef production.
• Optimism is high regarding the future of the Red Angus breed and its market potential.
• Producers are encouraged to participate in programs that enhance the value of their cattle.
• The Red Angus cow is celebrated for its superior qualities in the cattle industry.

 

Key Moments

00:00 Introduction to Red Angus Marketing Opportunities
06:28 Commercial Cattlemen's Pathways to Market
10:57 Equal Pricing: Red vs. Black Cattle
19:55 The Sustainable Beef Plant: A New Era
25:31 Getting Involved with Sustainable Beef
32:33 Final Thoughts and Optimism for the Future

 

Resources

https://redangus.org/

https://westwayfeed.com/

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025